If you’re trying to prepare for an art expo, it’s good to remember important objectives.
I recently helped my teenage son prepare for an exhibit in a gallery.
My son had told me he had an art expo and that he had everything under control. Usually I love to go all out because I’m good at these types of things; however, I wanted to give myson the opportunity to do it by himself. In the end, I would have done things a bit differently, but overall the expo went well.
BEFORE THE SHOW
Announce to people that you’ll be exhibiting before hand. People who like your art and want to encourage you will come.
Appearance is important. Always keep in mind the image you potray. What do you want your audience to think of you? As an artist you are also a part of your art. While we want the viewers to focus on our artistic pieces, it is also important to remember what they are going to think about you. Yes, they will form an opinion about you and your art.
With that in mind, now you can focus on creating that experience for your fans.
What are you going to wear? Wear whatever defines the image that you want to portray for yourself as a brand. You are a representative of the product you are selling.
Be prepared to talk about your art and tell it’s story. Someone will ask.
What type of ambiance do you want to create? Choose pieces that represent your vision. We want to give our fans an experience that leaves an impression. This exhibit is a celebration for finishing all that beautiful work! You have done a wonderful job, so be proud to make this a celebration! You’re having drinks, snacks, and music, right?
Of course, you don’t have to decorate if you don’t think it’s relevant to your brand. But you definitely can if you want to. The focus won’t take away from the art, it will help create a certain feeling for your fans!
Plan on selling! Be ready to take credit card payments and give change! Maybe they’ll be someone else in charge of payments, but be prepared in case.
Have business cards!
Have a sign in sheet. You want to know who came to support you. Send thank you cards with your contact information! A smaller image of a piece puts your art back on their mind just in case they’ve gotten busy–it happens.
These are a few tips that can help you be prepared for your big day! GOOD LUCK